Terms of Use

Reflect Media Ltd., company no. 516533288, whose registered address is 11 Buber St., Petah Tikva, Israel ("the Company"), develops, owns and operates the Rating+ platform and the website ratingplus.co.il. These terms ("the Terms") are a binding agreement between the Company and anyone who uses the website, the system or the service, and such use constitutes acceptance of the Terms and of the Privacy Policy.

The Terms apply to every form of use of the service and the data, and to every technological means through which they are used.

The Terms address every person, regardless of gender. Section headings are for convenience only.

Last updated: September 29, 2026.

"Website": the public website at ratingplus.co.il and its pages.

"System": the Rating+ platform, operating at app.1st.media, with all of its components, including the dashboards, emails and files it produces.

"Complementary Systems": additional systems and services the Company offers, as listed in section 3.

"Service": the System and the Complementary Systems, within the scope of the plan or agreement purchased.

"Data": broadcast and viewing data, raw and processed, that the Company displays based on data it receives from media measurement and monitoring systems, after filtering, cleansing and processing.

"Customer": the organization or person that purchased a plan or entered into an agreement with the Company.

"User": any person who accesses the Website or the System, including anyone the Customer invited to the organization's account.

"Plan": a tracking and control plan for a campaign: Airing Tracker, Campaign Audit, or Campaign Audit + Pricing Layer.

The System displays, in regularly updated dashboards, broadcast and viewing data for TV campaigns, within the scope of the selected Plan: Airing Tracker, Campaign Audit, or Campaign Audit + Pricing Layer.

In addition, the Company offers complementary systems and services, including: media planning; agreements and rate cards; Competitor, competitor alerts and monitoring; the daily ratings report; the Broadcast Prominence Index (BPI); and consulting and workflows. Each is subject to the plan or agreement purchased for it.

The scope of the Service varies from Customer to Customer, according to the Plan, the price quote or the agreement. Nothing in these Terms obliges the Company to make all of the System's capabilities available to any Customer. A capability marked "coming soon" is not part of the Service until it is activated.

If these Terms conflict with a signed agreement between the Company and a Customer, the signed agreement prevails.

Viewing data is the data of the Israeli Ratings Committee and is its sole responsibility; measurement is performed by Fifty5Blue Israel. The Company is bound by the terms of use and the data distribution license set by the Committee, which may update them from time to time, and they form an integral part of these Terms.

The Service covers the channels whose data is measured and distributed by the Committee and whose broadcast and viewing data is available in Rating+, for commercials and sponsorships. The channel list may change from time to time, according to the channels' own choices or the Committee's decisions. The current list is shown in the dashboard.

Viewing data updates every morning for the previous broadcast day. The Company makes every effort to deliver the Data as early as possible, but communication, hardware or software failures, whether at a third party, at the Company or at the User, as well as delays in distribution by the data sources, may cause delays.

The Service does not replace the source data provided by the Committee and Fifty5Blue Israel, jointly or separately; it presents that data in a continuous and convenient way. A Customer with a paid subscription to the source data represents that it will not cancel that subscription because of its use of the Service.

Access to the System is through a personal sign-in link sent by email, following a request on the Website or an invitation from an existing Customer. On first sign-in, Users register with an email address and a password. Submitting a form on the Website is a request only: it creates no payment obligation and is not a campaign confirmation.

Users must provide accurate, complete and current details, and keep them updated.

Each User has a personal account. Each User is responsible for safeguarding their access credentials and for activity in their account. Access credentials may not be shared with others. Suspected unauthorized use of an account must be reported to the Company immediately.

The number of Users in an organization is limited by Plan, the account owner included: up to 3 Users on Airing Tracker, and up to 10 Users on Campaign Audit and Campaign Audit + Pricing Layer. The Customer is responsible for the Users it invited and for their use of the Service.

The price is per campaign, according to the Plan and the number of channels on which the campaign aired. Prices exclude VAT, which is added as required by law. The binding prices and terms are those shown on the Website or in the System at the time of purchase.

Each Plan includes up to 45 days of tracking, counted from the campaign's first airing, even when the purchase is made later. A later purchase does not extend the tracking period, and the tracking period cannot be extended.

When the tracking period ends, the dashboard keeps showing the data collected, without new updates. It remains fully available for 12 months after the tracking period ends, and after that is shown as a campaign summary for as long as the Service is active.

Upgrading to a broader Plan for the same campaign, within the tracking period, costs the difference only. The tracking end date does not change, and the data already collected is kept. For a campaign tracked under the launch offer, the upgrade is at the full Plan price.

Campaign Audit includes the purchase of measurement data for the campaign, in the audience selected for it.

For paid Plans, payment is made in the System or with the Company's team, after the campaign is confirmed and before the dashboard opens. Invoices are issued through the Company's invoicing provider and sent by email.

During the launch period, each organization's first campaign on Airing Tracker is free of charge. The offer is limited to one campaign per organization, valid during the launch period only, and cannot be converted to Campaign Audit, to the Pricing Layer or to cash value.

The Company may end the launch period at any time. A benefit already activated remains valid until the end of its tracking period. The Company may decline to activate the benefit where there is reasonable ground to believe the organization has already used it.

A Customer who asks to cancel a purchase before the campaign's first airing receives a full refund of the amount paid, with no cancellation fee.

It is the Customer's sole responsibility to send the cancellation request before the first airing. The Company does not monitor, for this purpose, whether or when the campaign went on air.

From the campaign's first airing onward, the payment is not refundable, except as required by law.

Cancellation requests are sent to contact@reflect-media.co.il.

In the Pricing Layer, and in the agreements and rate cards system, the Customer uploads rate cards, agreements and pricing data ("Pricing Data") to the System. The Customer represents that it is entitled to upload and use them in the System, and that doing so does not breach any obligation to a third party.

Cost calculations are derived from the Pricing Data as uploaded, and their accuracy depends on its completeness and currency. The Customer is responsible for the accuracy of the Pricing Data and for keeping it up to date.

The Company keeps each Customer's Pricing Data confidential, uses it only to provide the Service to that Customer, and does not display or disclose it to other Users or Customers. This excludes disclosure required by law, in which case, to the extent the law allows, the Company will notify the Customer in advance.

This obligation of the Company complements the Customer's confidentiality obligation under section 11, and both survive the end of the engagement.

The Service is intended for use in the Customer's ordinary course of business. It is prohibited to:

(a) collect data from the Website or the System with automated tools, such as bots, crawlers or scripts, or access them other than through the interface the Company provides;

(b) perform security testing, vulnerability scans or penetration attempts without the Company's prior written approval;

(c) attempt to access other organizations' data, other Users' accounts or areas without authorization;

(d) circumvent Plan limits, User quotas or protective measures;

(e) overload the System or disrupt its operation;

(f) reverse engineer the System or the Data, or copy the structure of the dashboards, the formulas or the algorithms.

The Company is the sole owner of the Website, the System and the Complementary Systems and everything related to them, including algorithms, software, source code, design, graphic interface, trademarks, trade names, trade secrets, know-how and processes, and any development, modification or improvement of them, whether or not they can be registered or protected ("Intellectual Property").

Users undertake to keep in full confidence any non-public information about the System, including the structure of the data set, the structure of the dashboards, the formulas, the methods for filtering and cleansing raw data, the algorithms and the code, as well as information about the Company's services, their pricing and its working methods ("Confidential Information"). Confidential Information is essential and proprietary business information of the Company, and its disclosure may cause the Company harm.

Users will not use Confidential Information for any purpose other than using the Service, and will not disclose or transfer it to any third party, except under a lawful order of a competent authority. In that case they will notify the Company as soon as possible, so that it can act to prevent the disclosure. Non-public information about the Company and its business received through the Service may not be published without the Company's prior written approval.

At the end of the engagement, or on the Company's demand, whichever is earlier, Users will stop using Confidential Information and delete every copy of it in their possession, including in backups and cloud services, subject to section 12.

Any use of the System without a valid right of use infringes the Company's rights. The confidentiality and intellectual property obligations survive the end of the engagement, for any reason, without limitation of time or place.

Data produced from the System is intended for the Customer's ordinary course of business. Sharing campaign data with the advertiser on whose behalf the campaign aired, as part of ongoing work with that advertiser, is part of that business.

The Data may not be used for reverse engineering, duplication, distribution, publication, public display, sale or transfer to a third party, whether or not for consideration.

Notwithstanding the above, the Customer may keep, even after the period of use ends, data it lawfully produced from the System while it complied with the Terms, including Excel and PDF files it exported.

To operate the Service, the Company uses external technical providers, including cloud hosting and application platforms, email delivery, payment processing and invoicing, and analytics tools, subject to its agreements and licenses with them.

The Company strives to work with professional and reliable providers and to use reasonable technological means, but is not responsible for the availability, continuity, quality, accuracy, completeness or any other failure of such a provider or its results, even if the failure could have been foreseen.

Users are responsible for suitable equipment and a working, stable internet connection.

The Company may at any time change the System, add to it or remove parts of it, including moving to automated processes or APIs.

For additional capabilities, or for data from new media and channels, if added, the Company may request separate payment or different terms, subject to the Customer's prior written consent.

The Company makes every effort to provide quality, up-to-date data in a useful display, but it is not free of errors. The Company has no personal interest in the Data it displays. The Service and the Data are not advice and are not a substitute for advice that takes into account each Customer's particular needs.

The Data is provided as-is. Any reliance on it, including decisions about media, spot mix, channels, time bands, when to go on air or stop advertising, budget and advertising channels, is the Customer's sole responsibility.

The Company and anyone acting on its behalf, including its owners, managers and employees, as well as the sources of the source data, such as the Israeli Ratings Committee and Fifty5Blue Israel, and the technical providers the Company uses, will not be liable for any damage arising from use of the Service or the Data. Use of the Service is at the Users' own risk.

If it is determined that, despite these Terms, the Company or anyone acting on its behalf is liable under any law in connection with the Service, the Data or any act or omission of theirs, their liability is limited to the amounts the Customer actually paid the Company in the 12 months preceding the event giving rise to the claim.

The data, names and goals on the Website's demo pages are for illustration only and do not identify any specific advertiser or campaign.

Marketing content on the Website, including descriptions of capabilities, screenshots and examples, is for general information only and is not a binding offer or a commitment to any business outcome. The binding scope of the Service is the one defined in the Plan or agreement purchased.

The Company may suspend or terminate the access of a User or Customer who breached the Terms, acted in a way that may harm the System, the Company or other Users, or where the law requires it.

On termination, the provisions on confidentiality, intellectual property, use of exported data and limitation of liability continue to apply.

Users who encounter a problem, an error or a mistake are welcome to contact the Company at contact@reflect-media.co.il.

Technical support is available Sunday to Thursday, 09:00 to 17:00, excluding holidays. Inquiries are handled as soon as possible, and no later than the end of the next business day.

Handling an inquiry may involve remote access, coordinated with the person who contacted us, including viewing the account as it appears to the User. Such access is used only to handle the inquiry.

The Company may update the Terms from time to time. Notice of a material change will be given in advance on the Website, in the System or by email. Continued use of the Service after a change takes effect constitutes acceptance of it.

A change to the Terms will not apply to a Plan paid for before the change takes effect, until the end of that Plan's tracking period, unless the change is required by law or is in the Customer's favor.

The Terms and the use of the Service are governed solely by the laws of the State of Israel. The competent courts in Tel Aviv-Jaffa have exclusive jurisdiction over any matter relating to them.

Reflect Media Ltd., company no. 516533288, registered address: 11 Buber St., Petah Tikva, Israel.

Support, cancellations and any other inquiry: contact@reflect-media.co.il