A plain-language glossary

Audience share (natural)נתח צפייה (טבעי)

The percentage of everyone watching TV in a given time range who were watching a particular channel or program. The natural share is usually calculated by summing the average rating (Jewish households) of all channels in the time range, and taking each channel's relative share of that sum.

For example: A 30% share at 21:00 means that 30 of every 100 TV viewers at that hour were watching that channel.

Average frequencyתדירות ממוצעת

How many times, on average, the ad reached each person who was exposed to it at least once. Calculated as TRP divided by reach 1+.

For example: 120 TRP at a reach 1+ of 40% is an average frequency of 3.

Channel share in the campaignנתח ערוץ בקמפיין

The share of the campaign's WGRP (total rating weighted by spot length) accumulated on each channel. A measure of how the commercial share is split between the channels.

For example: A campaign that accumulated 1,000 WGRP, 450 of them on Keshet 12: Keshet 12's channel share in the campaign is 45%.

Commercial breakברייק

A block of commercials within a program or between programs, where several ads air back to back. The dashboard shows where each airing sat in the break as its "position in the break".

For example: A four-minute break in the middle of an evening program, with eight ads.

CPPCost Per Point

Cost per rating point: the budget divided by the points accumulated. In Israel, CPP usually refers to Jewish-household GRP, the trading currency. Rating+ shows CPP both on the household currency and on the target audience. When comparing CPPs, check that they were calculated on the same kind of rating, and normalized to 30 seconds by weighting each airing with its length factor.

For example: A ₪100,000 campaign that accumulated 200 GRP cost ₪500 per rating point.

GRPGross Rating Points

Accumulated rating points: the sum of the ratings of all the campaign's airings. In Israel, GRP is measured in households and is the market's trading currency, in which media is bought from the channels.

For example: 20 airings, each with a household rating of 5, add up to 100 GRP.

Preferred position in the breakמיקום מועדף במקבץ

Placing the ad at the start or the end of a break makes it stand out more. The usual preferred positions are first, second, third or last in the break.

For example: An ad placed first in a break of eight ads: no other ad comes before it.

Prime timeפריים טיים

The main evening viewing hours, usually 20:00 to 23:15, as each channel defines them. Shown as "prime" in the dashboard.

For example: On Reshet 13, an airing at 20:44 counts as prime, and an airing at 19:02 counts as semi-prime.

Ratingרייטינג

The percentage of a given population that watched a program or an airing. One rating point is 1% of that population, so every rating has to state its audience: households, or the campaign's target audience.

For example: A rating of 10 among people aged 25-54 means that, on average, 10% of them watched the airing.

Reach 1+כיסוי 1+

The percentage of the target audience exposed to the ad at least once.

For example: Reach 1+ of 40% means that 40 of every 100 people in the target audience were exposed to the ad at least once.

Solus breakברייק זהב

A break in which only one commercial is placed, so nothing else in the break competes for attention, and there is hardly any channel-switching (zapping) while it airs. The dashboard counts a solus break in the evening, between 19:00 and 24:00, on channels 11, 12, 13 and 14.

For example: A short break in the middle of the main newscast, with only the campaign's ad.

Sponsorshipחסות

A 6-second spot, edited for the purpose, in a program's opening, closing or bridges, in addition to the regular ads or instead of them. Advertising messages in sponsorships are subject to stricter regulatory guidelines than regular ads.

For example: "This program is brought to you by..." before the program starts.

Spot lengthאורך תשדיר

The length of the spot in seconds. It affects the price and the WGRP weighting.

For example: Spots of 15, 20, 30 or 45 seconds.

Target audienceקהל יעד

The group of people the campaign is aimed at, in which the campaign's TRP, reach and frequency are measured.

For example: People aged 25-54, or women aged 25-44.

Time bandרצועה

A fixed range of hours in the broadcast day, used to group airings for analysis and pricing.

For example: Morning, daytime, early off-prime, semi-prime, prime, late off-prime and late night.

TRPTarget Rating Points

Rating points in the target audience: the sum of the ratings of all the campaign's airings, measured in the target audience chosen for the campaign. In Rating+, the campaign's rating, reach and frequency are calculated in the target audience.

For example: 20 airings, each with a rating of 5 among people aged 25-54, add up to 100 TRP in that audience.

WGRPWeighted Gross Rating Points

Household rating points (the pricing currency) weighted by spot length: each airing's household rating is multiplied by its length factor in the rate card. A 30-second spot is the base (factor 1), and the factors are not linear. In Rating+, WGRP is calculated on the rating used as the pricing currency: Jewish households.

For example: If the length factor for a 15-second spot is 0.6, an airing with a household rating of 5 counts as 3 WGRP.

These are general definitions. In Rating+, the campaign's rating, TRP, reach and frequency are calculated in the target audience selected for it, and WGRP in households, the pricing currency.

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