Campaign tracking is the start.

Rating+ is a full platform for planning, buying and managing TV advertising. Alongside the tracking and control plans, there are six more modules.

Available to organizations, on request

Module 1 of 6

Media planning

Build a media proposal for the campaign, from brief to schedule, on current viewing data and actual rate cards. Compare alternatives of channels, time bands and lengths before deciding.

Module 2 of 6

Agreements and rate cards

Channel rate cards and advertiser agreements are managed in one place: discounts, commitments and bonuses. The pricing of every placement is derived from them, so the cost per rating point is calculated on what was actually agreed.

Module 3 of 6

Competitor: alerts and monitoring

Which competitors went on air, on which channels and at what scale. When something changes, an alert arrives, so there is time to respond instead of finding out after the fact.

Module 4 of 6

Daily ratings report

Yesterday's viewing data, in the breakdowns the team needs: channels, programs, time bands and audiences. The report is ready in the morning, without putting it together by hand.

Module 5 of 6

Broadcast Prominence Index (BPI)

An open score for a brand's on-air prominence, relative to all advertisers and to competitors in the category. It lets you follow the brand's standing on air over time, beyond the number of airings.

Module 6 of 6

Consulting and workflows

Supporting organizations in adopting data-driven work in media planning and buying. We start from what already works in the organization and build, together, a process the team can carry on.

Interested in a particular module?

Write to us, and we'll come back with an explanation and an example from the system.

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