The organization's first campaign on Airing Tracker, free during the launch period
Every morning, for yesterday's broadcast day: what was placed, where and in which position, and what it delivered. In language everyone in the organization understands, even those who don't live and breathe industry terms.
Living Room Collection · Day 5 of 11
Expected by todayGoal
Goal against actual, relative to the days elapsed.
Demo data
The same morning, twice
The familiar morning: Excel, sticky notes, missed calls and a report that will arrive at some point. Next to it, the same morning with Rating+. Drag the line to compare.
Drag the circle, or use the arrow keys. Demo data
After hours too
The question comes at the least convenient hour. The answer is a tap away: the dashboard is open on the phone, and the number is there, as of yesterday's airings, with one sentence that explains it.
An explanation for every number
Every metric comes with one sentence that explains it. Point at a term, and the explanation appears. No searching, no clarifying call.
As of yesterday's airings, the campaign has accumulated 272.0 TRP and 668.5 WGRP, with reach 1+ of 48.7% of the target audience at an average frequency of 5.6, and 57.1% of the WGRP accumulated in prime time.
Target Rating Points: rating points in the target audience. The sum of the ratings of all the campaign's airings, measured in the target audience chosen for the campaign rather than in households.
This is the sentence that opens the Campaign Audit dashboard. The full numbers, charts and tables sit right below it.
The morning ritual
While you slept, yesterday's broadcast day was picked up and synced. By the time you get to your coffee, it is all waiting.
The campaign was placed through the broadcast day.
Data from the IARB, Israel's official TV ratings body, is picked up.
Against the channels' broadcast systems: what was placed, where and in which position.
For the whole organization, with the same numbers.
The summary email is in the inbox. Coffee, a short read, on with the day.
Time shown for illustration only. The update arrives every morning, with the previous broadcast day's data.
Getting started
Campaign name, advertiser and email, plus the on-air date if known. In the form further down the page.
On first sign-in, a brief registration with email and password.
The system shows what has already been picked up for the campaign, and on the Audit plans, you choose the target audience to measure. On paid plans, this is also where you pay.
With the previous broadcast day's airing and viewing data, for all organization users within the plan's quota.
Campaign not live yet? Sign up in advance. The dashboard will open once the first airing is picked up.
Three tracking and control plans
Each plan answers one question about the campaign. Airing Tracker: exactly what was placed, day after day. Campaign Audit: what it delivered. Campaign Audit + Pricing Layer: what each rating point cost.
The price is per campaign and includes up to 45 days of tracking, counted from the first airing, with no extension. Prices exclude VAT.
The organization's first campaign: Airing Tracker free, during the launch period.
Plan 1 · Up to 45 days of tracking
Exactly what was placed, day after day.
₪990Per campaign, before VAT
3 channels or more: ₪1,190
The organization's first campaign, free during the launch period
Plan 2 · Up to 45 days of tracking
Whether the campaign delivered what was bought.
₪2,900Per campaign, before VAT
3 channels or more: ₪3,400
Plan 3 · Up to 45 days of tracking
What the campaign cost, and the cost per rating point.
₪3,600Per campaign, before VAT
3 channels or more: ₪4,200
You can move to a broader plan during the tracking period, paying only the difference, and everything already collected is kept. For the first campaign, where Airing Tracker is free, the upgrade is at the full plan price.
One campaign. One morning. From there, it's a habit.
Fill in the details, and the sign-in link is sent by email.
Prefer to talk?contact@reflect-media.co.il
More from the shelf
Rating+ is a full platform for planning, buying and managing TV advertising. The plans above are open to any campaign, and the following modules are available to organizations on request.
A media proposal for the campaign, from brief to schedule, based on current viewing data and actual rate cards.
Managing channel rate cards and advertiser agreements in one place, with the pricing of every placement derived from them.
Which competitors went on air, on which channels and at what scale, with an alert when something changes.
Yesterday's viewing data, in the breakdowns the team needs, ready in the morning.
An open score for a brand's on-air prominence, relative to all advertisers and to competitors in the category.
Supporting organizations in adopting data-driven work in media planning and buying.
About
Rating+ is built at Reflect Media by Tal Kedmi, drawing on 27 years in Israel's media industry: media planning, client management, a role as VP of Planning and Research at a media company, and a term as Chair of the Research Committee of the Israel Audience Research Board (IARB).
The platform connects to the ratings data of the Israel Audience Research Board (IARB), Israel's official TV ratings body, and to the channels' broadcast systems, following a campaign from booking through broadcast to the final wrap-up.
Tal KedmiFounder, Rating+ | Reflect Media
